a dash of fire, a lot of hunger, and an unshakeable need to get things done. for your marketing. 
we are not everything to everyone.
brands need a marketing function that actually shows up. clarity. speed. guts. a dollop of storytelling. and above all, trust.
that’s what an extended marketing office means to us: not a vendor you manage, but a team that runs your marketing the way you would, if you had the time.

Thinking

& Doing

17
years.

150+
clients.

1
philosophy.

We put people first — our clients, and our team. 
that mindset fuels our spark. It’s why we show up with energy, curiosity, and the drive to move brands forward, together.
our values 

why not?

  • we question the norm.
  • we explore possibilities.
  • our dynamic team is always ready for the next big challenge.
  • like when rela hospital asked for a standard campaign and got a comprehensive end-to-end plan, from ideas to execution, because the brief wasn’t the ceiling, it was the floor.

take on goliath

  • we have no inhibitions.
  • we are nimble.
  • we work around the constraints by putting our brains to work.
  • ather energy, a market leader in EV two-wheelers, wanted to rebuild and relaunch their in-house HR portal in a short span of time. Right when COVID was at its peak, we delivered a brand new portal in just four months with a team of four, while dealing with infections, working from home, and many late nights and early mornings.

radically honest

  • we don’t faff around.
  • we make no compromise.
  • we lay everything on the table threadbare, giving all stakeholders a clear picture.
  • we don’t want to reveal the client name here, but a client paying a high retainer publicly abused one of our colleagues during a meeting. We chose our colleague, not the client, and eventually disengaged. Being radically honest, even at the cost of hurting our top line, is how we conduct ourselves. It is who we are.

intensely authentic

  • we don’t blindly follow fads.
  • we celebrate individuality.
  • one thing our team and our brands have in common is a strong personality.
  • idli factory, a one-of-a-kind client and a product close to our heart, was built around this philosophy. Looking back, the copy, packaging, and overall brand messaging all reflected how intensely authentic the brand was.

meticulously accountable

  • a word, is a word, is a word.
  • if we mess up, we own up. no excuses.
  • results & outcomes > efforts.
  • the buck stops with me.
0/0
Yellove

life at firebrand labs lives behind the yellow door: quietly chaotic and always worth it.

learn more
Yellove
the ones who set it in motion 

Go on, ask us

1
what makes you different from a traditional agency?

we don't wait for a brief and disappear until the next one. we operate as your extended marketing office — a dedicated team that thinks, plans, and executes as if we sit inside your business, not beside it.

2
do you work with businesses that already have an in-house marketing team?

often, yes. think of us as your creative plus-one. we slot in around what your team already does well and take on what they don't have the bandwidth or specialism for.

3
what industries do you have real experience in?

healthcare (kauvery hospital, rela hospital), capital markets (delphos international), EV and scaleups (ather energy), IT services (quadrobay technologies), fintech (wsfx), and ed-tech (littlemore innovation labs), among others. if your sector isn't here, ask us directly — we'll tell you plainly if it's a stretch.

4
do you work with businesses outside india?

yes — we currently work across india, the middle east, africa, and southeast asia, with clients in the us and singapore as well.

5
can you take on an account with multiple stakeholders or markets?

yes. larger accounts get a tiered structure — a working team you'll talk to weekly, an operating layer that reviews monthly, and senior leadership at the table quarterly. more complexity gets more structure, not less attention.

6
what exactly is included in a monthly retainer?

it varies by scope, but a typical engagement runs 300–350 hours a month across strategy, content, design, and campaign execution — laid out deliverable by deliverable in your proposal, not left vague.

7
do you handle paid media and ad spend?

we plan and brief every paid campaign, but ad spend itself is billed directly by the platform (meta, google, etc.) — never marked up or routed through our retainer.

8
can you build our website, or just market it?

both. web design and development sits inside our core capability list, alongside brand strategy, content, UI/UX, SEO, and campaign execution.

9
do you offer one-off projects, or only ongoing retainers?

retainers are where we do our best work, since the model depends on context compounding month over month. one-off projects are possible, but we'll tell you upfront if we think a retainer would serve you better.

10
how is pricing structured?

a flat monthly retainer, scoped to the work — not line-item billing where every small addition becomes a surprise invoice.

11
what happens if we need work beyond our agreed scope?

it's quoted as a change order against an agreed rate card before we start — never billed after the fact without your sign-off.

12
what are your payment terms?

retainers are payable in advance, monthly. invoices are settled within 7 working days of receipt.

13
is there a minimum contract length?

we typically propose 12-month engagements, because real brand-building takes at least a year to compound — but we scope shorter terms when the situation calls for it.

14
what happens if we want to end the engagement early?

either side can terminate for convenience with written notice, after an initial period — fees for work already delivered or in progress remain payable. we'd rather have that conversation directly with you than trap you in a contract that isn't working.

15
how quickly can we get started?

usually within a week or two of signed confirmation and billing details — onboarding, team introductions, and your first working calendar follow shortly after.

16
how many rounds of revisions are included?

one round per asset is built into scope. further changes are treated as additional work, quoted transparently, not silently absorbed or silently refused.

17
how do you measure whether the work is actually performing?

we agree a baseline with you in week one — not month six — so every monthly and quarterly review compares against a real number, not a guess.

18
what's your typical turnaround time on deliverables?

this is set per engagement and stated in your proposal, with faster turnaround available for urgent requests as a priority within existing scope.

19
who will actually be working on our account?

a named team, not a rotating cast — a client partner, a creative strategist, and a content/design team assigned specifically to you, introduced at kickoff.

20
how do we communicate day to day?

through a single point of contact on each side, tracked through one project management tool — not scattered across whatsapp, email, and phone calls that are easy to lose track of.

21
how often will we hear from you on progress?

weekly status updates as standard, with monthly and quarterly reviews built into every retainer engagement.

22
who owns the work once it's delivered?

you do. final, approved deliverables become your property once the corresponding invoice is paid.

23
how do you handle our data?

we access only what's needed for the engagement, only through named team members, with access revoked when the engagement ends. for larger engagements, this is formalised in writing before work begins.

24
can you feature our work in your portfolio?

only with your permission — we'll ask before, not assume after.

want to learn more about us? 

fabulous ideas. brilliant execution. loveable people.

arvind and firebrand labs have been around for 14 years! This conviction to stay on the path is truly exemplary; it must be celebrated. This is the story of how FBL has made execution excellence its mantra – for growth and value creation. This approach of singularly focusing on one idea, and making it your life, is indeed worthy of celebration.

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