Question:
Who squeezed the
creative juice
in advertising, branding and marketing (AB&M)?
Answer:
Creative teams
and their clients;
both of them
are equally responsible.
A recipe to help revive creativity and get the mojo back in advertising, branding and marketing.
That's S.O.U.P.
Squeezed
Out,
Under
Pressure.
“94% of Indian Marketers suffers from M.A.D.,
claims new national health crisis”
source: the national institute of taste
M.A.D. (n.):
Manic Approval Disorder
a chronic condition in which a creative person needs a yes more than they need a good idea.
S.O.U.P. isn't meant to be read and put away.
It's meant to start conversations.
Get the
mojo back
Leverage
your brand
Grow your
profits
"S.O.U.P. is not a quick-fix recipe.It is a love letter to the slow simmer, to the careful layering of flavors, to the gentle stirring that takes a campaign from forgettable to unforgettable.You can almost hear the sizzle of risks being taken.Let S.O.U.P. nudge you, gently or fiercely, into becoming someone who doesn't just chase numbers but shapes culture."
S.O.U.P. is a memory of
what good ideas used to feel like.
We loooove good ideas here.