welcome to the lab notes.
insight #2: Some Shopping Bags Outlive Humans
Brand Insights5 min read
insight #1: The Curious Case of the Ice Cream dabbas at home
Brand Insights4 min read
The Hospitality Jungle, A Book Review
Book Review & Insights4 min read
khich khich ki story
Brand Narratives & Case Stories3 min read
zen and the art of packaging
Marketing Strategy & Storytelling3 min read
What makes a marketing strategy powerful
Marketing Strategy & Storytelling3 min read
Human creativity is infinitely superior to generative Al content
Content Creation & Quality3 min read
Real stories make each day special
Brand Narratives & Case Stories4 min read
Respect culture, customize communication
Company Culture & Internal Values3 min read
Reseach holds the key to developing a sound marketing strategy
Marketing Strategy & Storytelling3 min read
Design must be functional, not just cool
Content Creation & Quality3 min read
execution is everything
Content Creation & Quality3 min read
Marketing is expert storytelling
Marketing Strategy & Storytelling4 min read
FBL’s key principles of high-quality content creation
Content Creation & Quality4 min read
focus on the message, not the medium
Marketing Strategy & Storytelling3 min read
Why is my social media spend not delivering results?
Content Creation & Quality3 min read
Why you need an extended CMO
Brand Narratives & Case Stories4 min read
elevating neighbourhood experiences
Brand Narratives & Case Stories3 min read
the upgraded saloon kadai | neighbourhood experiences
Brand Narratives & Case Stories3 min read
the upgraded tea kadai | neighbourhood experiences
Brand Narratives & Case Stories2 min read
firebrand labs | lowercase brand #5
Marketing Strategy & Storytelling2 min read
asianpaints | lowercase brand #4
Marketing Strategy & Storytelling2 min read
pepsi | lowercase brand #3
Marketing Strategy & Storytelling2 min read
citi | lowercase brand #2
Marketing Strategy & Storytelling2 min read
adidas | lowercase brand #1
Marketing Strategy & Storytelling2 min read
lowercase brands only | an introduction
Marketing Strategy & Storytelling1 min read
sonic identities | a conclusion
Brand & Design Philosophy1 min read
the intel 5-note bong | sonic identity #6
Brand & Design Philosophy2 min read
“ting-ting-tiding!” | sonic identity #5
Brand Narratives & Case Stories2 min read
isro space launch countdown | sonic identity #4
Brand & Design Philosophy2 min read
avm productions | sonic identity #3
Brand & Design Philosophy2 min read
yatrigan kripya dhyaan de! | sonic identity #2
Brand Narratives & Case Stories2 min read
the rajni title card | sonic identity #1
Brand & Design Philosophy3 min read
what is a sonic identity?
Brand & Design Philosophy3 min read
A telescopic view for design
Brand & Design Philosophy2 min read
Online world | a behavioral science view
Marketing Strategy & Storytelling3 min read
The year of experiential engagement
Company Culture & Internal Values4 min read
What to expect from an agency?
Company Culture & Internal Values3 min read
Movie posters and design
Content Creation & Quality4 min read
Phygital is here to stay
Brand & Design Philosophy2 min read
Role of Designers
Brand & Design Philosophy3 min read
Communities – The Soul of Content Creation
Content Creation & Quality2 min read
Wrapped and all the wrongs?
Marketing Strategy & Storytelling2 min read
Challenger brands and Lighthouse Identities
Brand & Design Philosophy2 min read
Designing for a multisensory experience
Marketing Strategy & Storytelling2 min read
An antithesis of design management
Brand & Design Philosophy7 min read
privacy: a game-changer for digital marketing
Brand Narratives & Case Stories5 min read
How to write “search” friendly content?
Brand Narratives & Case Stories6 min read
Taming the SaaS beast with Design Thinking
Brand Narratives & Case Stories6 min read
The war has begun. Between phones, platforms, and advertisers!
Brand Narratives & Case Stories4 min read
kirana stores 2.0
Brand Narratives & Case Stories4 min read
The world as we know it is dead….
Brand Narratives & Case Stories6 min read
What’s your brand’s challenge?
Brand & Design Philosophy3 min read
10 key takeaways from 2019….
Company Culture & Internal Values2 min read
fbl culture
Company Culture & Internal Values2 min read
the future ain’t blue.
Company Culture & Internal Values2 min read
what color should you choose?
Marketing Strategy & Storytelling3 min read